Going Vocal for Local is going to get easier with this new Indian Gin coming soon
Join us as we unveil the official first look of a new Indian craft gin hitting the market soon, exclusively on The Cocktail Story.
We have all seen the gin craze in India grow over the past 3-4 years, we believe a large role played in the popularity of the spirit growing at an exponential rate is credited to the homegrown Indian Gin brands. The rise of different brands of Gin In India has emerged ever since Greater Than started in 2017, which was quickly followed by many great Indian gin brands such as Hapusa, Stranger & Sons, and many more. Indian summer gin products are quite popular among gin lovers.
India has a rich history with Gin, it is considered to be the birthplace of the Gin and Tonic. British officers in India in the early 1800’s were combatting against a widespread illness of Malaria, the remedy was to have quinine, which was very bitter. The officers took to adding a mixture of water, sugar, lime, and gin to the quinine to make the drink more palatable, thus the gin and tonic was born. India still continues to produce some of the best brands of gin.
Thus, it’s only right that we see more and more of Indian Gin brands.
The Addition to NEW Gin Brands 2020 : GinGin is here!
The idea of GinGin has been brewing in the mind of founder Shubham Khanna for almost two years now which is interesting as he is just 24 years old.
After months of R&D what we get to see is a clear cut spirit. Honestly, it couldn’t be clearer.
This Indian gin is one of the most interesting addition to the list of new gins in 2020. GinGin as the name suggests aims to be so good, you’ll have to say it twice. Owing to the nature of Indians adding a similar sounding word to the actual word, (example – drink shrink, ice wice, thanda shanda) GinGin makes it easier for all the tipplers.
On a serious note, GinGin is crafted in Goa, India using a handmade custom column still which has been designed and made in India. This Indian Gin is a single shot vapor infused spirit which consists of 9 botanicals, namely Himalayan Juniper, Coriander, Lavender, Rosemary, Caraway seeds, Cinnamon, Lemongrass, Butterfly pea flower, and Hemp. Every element which goes into the bottle and outside of it is procured locally in India.
Founder Shubham Khanna adds ” GinGin is India’s first hemp craft gin ” the use of hemp as a botanical raises a lot of eyebrows but it is not just something to set it apart, but also adds a savory note to the final product.
If you’re wondering what a single shot distillation is, it is a way to produce a gin which is to put botanicals into a pot with a base spirit, allow the mix to macerate, run the still with the botanicals in the spirit, and collect the botanical distillate.
This is then proofed with water and bottled at the desired strength—this is the single-shot method. Craving up for a delicious gin Indian tonic water, give GinGin a try.
The single-shot distillation method, is rarely used these days because it is a time consuming process, but as GinGin is a small batch craft gin, the GinGin walla uses it to get the final product just the way he likes it, thereby maintaining quality in every batch.
GinGin’s Bottle Design
Coming to the bottle, GinGin’s bottle design is by far one of the most intriguing bottles we have come across.
This Indian gin is as minimalistic as minimalistic can be but it also manages to add utility features into the bottle as well, which is seen on the side of the bottle. Where subtle demarcations are made to inform the consumer of the level of the liquid remaining clearly so that they know exactly when to restock, this will also make life a lot easier for bartenders with their daily inventory sheets. This is the kind of attention to detail that we love.
GinGin is an Indian Gin brand, but without stating the obvious with the mandalas, spices, and elephant designs. It is a new representation of a product that is open to experimentation and is left to one’s interpretation.
GinGin offers a clear canvas and a frame for us to create our own stories and paint our pictures. We hope to drink GINGIN very soon and watch as it shakes things up, causes a stir, and floats above the ordinary.
Go Vocal for Local, Say it Twice